Back in March, just as the coronavirus was really heating up in Italy, Wieden & Kennedy/Portland asked me to work on a project related to the situation. I can’t say who it was for (NDAs being what they are). The work was well received until the client got scared of it, so the agency is using it on its own.

Walking my dog at night, which I was still allowed to do, I realized that every lit window gave me hope. I knew that behind every yellow light glowing in the dark was the story of a person or a family soldiering on inside their own space, fighting this damn virus. It gave me hope and a sense of solidarity, knowing tha just such a light was also glowing from mine as well. A network of light. All of us tucked away, starving the beast.

Wieden laid it out as you see above for an American audience. I’d like to see everyone adapt it with their own neighborhood. Here’s mine:

MILAN HELLO CORONAVIRUS charlotte moore copy.jpg