Charlotte Moore, creative director, art director, writer, strategic thinker / White Dog, Sas

Etcetera

Charlotte Moore works independently as a creative director, art director and writer to help build brands large and small. She also works in conjunction with director and White Dog business partner, Roberto Badò, for specific projects requiring the development of adhoc TV/video projects.

Curriculum Vitae

Born in Chattanooga, Tennessee Charlotte graduated from the University of Virginia in Charlottesville, Virginia and the Portfolio Center in Atlanta, Georgia. She lives in Milan, Italy with her husband and two children.

From 1989 to 1997, she worked for Wieden + Kennedy in both Portland, Oregon and Amsterdam, beginning as art director and subsequently rising through the ranks to associate creative director in Portland and co-creative director in Amsterdam.

Her work for Nike Women’s Fitness was nominated 5 times for the MPA Kelly Award for the Best Print Campaign in the U.S. and won twice. It is now part of the permanent collection of the Smithsonian Institute Museum of National History. Her work’s been recognized by Addy’s, Art Director’s Club, Communication Arts, One Show and Cannes, but all the rewards pale by comparison to the privilege of being part of a campaign that is given credit for changing the way American advertisers speak to women.

In 2005 she published a book entitled RIPE, with then creative partner Janet Champ, about aging in a youth-obsessed society.

Since 1998, she’s worked as a freelance art director, writer and brand consultant based in Milan. Her work experience over the years includes projects and new business pitches for the following clients directly or via the agencies that represent them: Nike, Coca-Cola, Scudder Mutual Funds, Budweiser, Telecom Italia, Adidas, Italian Ministry of Health, Tuc/Saiwa, Ferrero Rocher, Ferrero Pralines, Kinder, Somatoline, Somatoline Cosmetic, TD Ameritrade, Butterfly Life Fitness Centers, Crate & Barrel, Nationwide, Park Hyatt, Gallo, Ryka, Ernst & Young, Netjets, Stonefly, Fisher-Price, Prius, Peugeot, Chobani, H & R Block, Schwab, Honor, Pandora, Yoplait, Future Laboratories, AARP, Bailey’s Irish Cream, GAIL’s Bakeries of London, and Harvest Moon. Recently: Pasta Rummo consulting Creative Director from March 2018 - present, Best Buy (rebranding, client-direct), Fall/Winter 2019 rebranding project for Airbnb with Janet Champ, March through December 2020, consulting CD to Babbel (headquartered in Berlin).

CURRENT: Ongoing creative direction of up-and-coming design brands, Renaissance Rehab and Lorella Tamberi Canal Jewels, consulting CD to Pasta Rummo (Milan and Benevento) as it expands into markets around the world, creative direction for the new Santa Fe Literary Festival.

Languages: English (obviously), Italian (adequately).