Charlotte Moore, creative director, art director, writer, strategic thinker / White Dog, Sas

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AKIRA DARK BERRY.jpg

Designed to help

November 05, 2017 by Charlotte Moore

Thrilled to have helped Harvest Moon launch their special edition coconut milk yoghurt, Dark Berry, to raise money for Hamburg's Dunkelziffer, e.V., an organization dedicated to the fight against sexual abuse aimed at children. 

Working with design firm, Irving & Co., we came up with the image of the giant, guardian bear, brilliantly illustrated by Akira Kusaka to represent Dunkelziffer, which means "dark figure" in German—a good dark figure, in this case.

Sales of the yoghurt are beginning now, throughout Germany. For each pot sold, 1 euro will be donated to Dunkelziffer's incredibly important cause. 


Package concept, postcard, in-store. Design: Irving & Co.

Package concept, postcard, in-store. Design: Irving & Co.

November 05, 2017 /Charlotte Moore
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