Charlotte Moore, freelance creative director, art director, writer, strategic thinker.
Copy and concepts for digital and analog material for GAIL's Artisan Bakery in London. (Charlotte Moore: Writer, creative collaborator, and on occasion, illustrator)
Life as bakers revolves around the wee hours. We rise long before the rest of our communities; our first loaves rise with the sun. The smell of fresh baking permeates the earliest morning, harbinger of good things to come. It’s a story as old as civilisation itself that begins with few ingredients and ends with huge sense of satisfaction—every day, over and over.
Examples from the GAIL's website.
Recruitment banners. Concept and illustration.
Development of newsletter format and "The Baker's Dozen" interview, 13 questions about life, work, food and bread.
Various pieces of text written for the web, promotions, e-newsletters.