Charlotte Moore, creative director, art director, writer, strategic thinker.
Brand development from ground zero for a German organic coconut-milk yoghurt and fruit juice producer committed to quality, sustainability and humanity. (Charlotte Moore: CW, AD and CD. Collaborators: design firm Irving & Co and illustrator Anne Smith.)
Instagram campaign, tailor-made for Harvest Moon, 2017-2018, in collaboration with illustrator Anne Smith.
The Moon keeps a journal:
Above: a series of posts from the Cashew launch. Text: Charlotte Moore. Illustrator, Anne Smith.
Above: Covers and selected spreads from the Harvest Moon brand brochure. Illustrator, Anne Smith.
The Moon fights sexual abuse:
Concept packaging and support materials for special edition Dark Berry, designed to raise money for Dunkelziffer, a German organization that fights sexual abuse against children. In collaboration with Irving and Co. and illustrator, Akira Kusaka.