Harvest Moon

Brand development from ground zero for a German organic coconut-milk yoghurt and fruit juice producer committed to quality, sustainability and humanity. (Charlotte Moore: CW, AD and CD. Collaborators: design firm Irving & Co and illustrator Anne Smith.)

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 Instagram campaign, tailor-made for Harvest Moon, in collaboration with illustrator  Anne Smith .

Instagram campaign, tailor-made for Harvest Moon, in collaboration with illustrator Anne Smith.


The Moon keeps a journal:

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 Above: a series of posts from the Cashew launch. Illustrator, Anne Smith.

Above: a series of posts from the Cashew launch. Illustrator, Anne Smith.


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 Above: Covers and selected spreads from the Harvest Moon brand brochure. Illustrator,  Anne Smith.

Above: Covers and selected spreads from the Harvest Moon brand brochure. Illustrator, Anne Smith.


The Moon fights sexual abuse:

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 Concept packaging and support materials for special edition Dark Berry, designed to raise money for Dunkelziffer, a German organization that fights sexual abuse against children. In collaboration with Irving and Co. and illustrator, Akira Kusaka.

Concept packaging and support materials for special edition Dark Berry, designed to raise money for Dunkelziffer, a German organization that fights sexual abuse against children. In collaboration with Irving and Co. and illustrator, Akira Kusaka.


The Harvest Moon introduces himself to Germany.

  Launch Outdoor. "One of my best coconuts in every pot."   Illustration: Anne Smith.

Launch Outdoor. "One of my best coconuts in every pot." Illustration: Anne Smith.


 Website design with  Irving & Co . Illustrator  Anne Smith .

Website design with Irving & Co. Illustrator Anne Smith.

 

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