Best Buy
The brand relaunch of Best Buy (new TV format as well as direction for digital, mobile, outdoor, social. Worked extensively with internal Best Buy team. (Charlotte Moore: AD in collaboration with CD Bruce Bildsten and CW Teresa Elliott)
Director: Errol Morris.
Creative direction of product and brand imagery to be used across all comms and in-store.
Product photography: Jamie Chung
Portrait photography: Jason Madera
