Charlotte Moore, creative director, art director, writer, strategic thinker / White Dog, Sas

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Return of the Harvest Moon

January 09, 2017 by Charlotte Moore

The Harvest Moon returns, this time with a Man in it. A kind, thoughtful, loving old soul who ponders his coconut groves and makes all things (organic yogurts and juices) delicious. We (my client Harvest Moon, Irving & Co. illustrator Anne Smith, and I) spent last quarter developing our lovely Moon, who is currently enjoying his first public exposure on the streets of Hamburg, Germany.  He says:


"One of my finest coconuts in every pot."


Work on next steps begins in earnest in Hamburg on Thursday. We look forward to our Moon's future appearances. And I specifically look forward to developing his story, his tales, his point of view. May he grow ever fuller.

p.s. Applause to Harvest Moon for having the conviction and courage to illustrate the product and not insert a photographic image.

p.s. Applause to Harvest Moon for having the conviction and courage to illustrate the product and not insert a photographic image.

January 09, 2017 /Charlotte Moore
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