A few weeks ago, I blogged about my German organic juice client, Harvest Moon. And funnily, this week, I have another Moon in the sky. As I mentioned in my very first post, I like to do projects for friends. This was a website redesign for a long-time friend and multi-talented woman, Suzi Bittles, who cast and produced the Nike women's fitness campaign I did with another luminary, writer Janet Champ.
A couple years ago, Suzi asked me to design a logo for her production company, King Moon. I was happy to help out, particularly as she had a compelling personal story behind the name she'd chosen. That story is hers to share not mine, but it intrigued and moved me.
What I didn't realize at the time was that Suzi still had her own logo (a calligraphic design which she had used as a producer, a stylist and a casting specialist) and that she would have, in the future, a third logo for a new brainchild, The Modern Salon series. So when the time came to redesign her website, there were some issues which needed clarifying first. How to order the brands? Which to keep, which to lose? How to coherently explain the richness of her experience and the multiplicity of her professional offerings?
The solution we agreed upon was to house everything under King Moon and to dissolve Suzi Bittles as a separate entity. The Modern Salon series would maintain its own logo, but as each Salon is an elaborate production in its own right, they too would fall under King Moon. I decided to carry over the Tiffany blue which she had used predominantly in her original Salon/King Moon website as the link and section divider color.
To make the order of things clear, I designed an easily navigable, single scroll website that contains biographic information, archival samples and current work within stacked sections with a logical flow. You get to know Suzi in as much depth as you care to without ever losing your place in the overall graphic story.
Even though this was a relatively small project, it was, as I pointed out in my first post, very much like larger, thornier brand challenges. You often inherit creative realities you can't and/or shouldn't change, and you have to work around those while, at the same time, arriving at a cohesive solution.
And of course, before I sign off: Suzi is great at what she does. Look her up.
Website Development: Imaginary Lines Creative Direction: yours truly.