Harvest Moon
Brand development from ground zero for a German organic coconut-milk yoghurt and fruit juice producer committed to quality, sustainability and humanity. (Charlotte Moore: CW, AD and CD. Collaborators: design firm Irving & Co and illustrator Anne Smith.)
The text for the new Harvest Moon website.
“The Moon looks down on us with benevolence and wisdom. It makes our tides rise and fall with our moods. it whispers to us, and we give it our full attention. The Moon feels the passage of all living things. It makes them grow and ripen and live through their seasons. And all the while, the Moon shines. Because the Moon knows. Shine on.”
Instagram campaign, tailor-made for Harvest Moon, 2017-2018, in collaboration with illustrator Anne Smith.
The Moon keeps a journal:
Above: a series of posts from the Cashew launch. Text: Charlotte Moore. Illustrator, Anne Smith.
Above: Covers and selected spreads from the Harvest Moon brand brochure. Illustrator, Anne Smith.
The Moon fights sexual abuse:
Concept packaging and support materials for special edition Dark Berry, designed to raise money for Dunkelziffer, a German organization that fights sexual abuse against children. In collaboration with Irving and Co. and illustrator, Akira Kusaka.
The Harvest Moon introduces himself to Germany.
Launch Outdoor. "One of my best coconuts in every pot." Illustration: Anne Smith.