Crate & Barrel
Comprehensive proposal for Crate & Barrel urging the brand (through its consumers) to be brave enough to value particular, loved objects more than many objects. Because, after all, things do matter. (Charlotte Moore: AD, Janet Champ: CW)
Unbranded web teasers linked to site.
VO: First, it must move you. Be so beautiful you stop and stare. Be so useful you need it, now. Second, it must appeal to at least two of your known senses. Then, it must become yours. Whoever thinks there are ‘inanimate’ objects in the world hasn’t looked close enough. So, look. TITLE: Things matter. TITLE: Crate & Barrel. Things that matter.
