Pasta Rummo

The development of the Rummo (emerging Italian pasta) brand across all platforms. (Charlotte Moore:  AD, CW, CD. Graphic design: Irving & Co.)

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Rummo Pasta :60. Creative direction, art direction, copy. Director:  Roberto Badò.

Rummo Pasta :60. Creative direction, art direction, copy. Director: Roberto Badò.


My grandfather used to say: “Time is the most precious ingredient.” I think about this every day. We accuse it of flying, when we’re the ones always running. But everything takes time. And the good things need even more. That’s why we work every day with care and precise method giving time with generosity to a love we share: Pasta. My grandfather was right. When it comes to the things that matter, there are no shortcuts.

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The new, streamlined   Rummo website  . Creative direction and text: Charlotte Moore.

The new, streamlined Rummo website. Creative direction and text: Charlotte Moore.


Look & feel, text for Instagram. Photography of the above     Ilaria di Emidio  .

Look & feel, text for Instagram. Photography of the above Ilaria di Emidio.


Creative direction of recipe videos. Video:   Laura Ascari.

Creative direction of recipe videos. Video: Laura Ascari.


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Art direction and text for IG Stories that blend storytelling and product.

Art direction and text for IG Stories that blend storytelling and product.



Promotion of the new website on Instagram.

Promotion of the new website on Instagram.



From the archive:

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In
In

Proposal to drive trial, in keeping with Italian piazza- and marketplace-centric lifestyle.

Proposal to drive trial, in keeping with Italian piazza- and marketplace-centric lifestyle.


In-store support. "In-Stock" plaque,  The Rummo Times  with featured recipes.

In-store support. "In-Stock" plaque, The Rummo Times with featured recipes.


Proposed app including recipe finder, inspiration, preparation instructions, pasta-cooking timer.

Proposed app including recipe finder, inspiration, preparation instructions, pasta-cooking timer.

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