Charlotte Moore, creative director, art director, writer, strategic thinker.
The development of the Rummo (emerging Italian pasta) brand across all platforms. (Charlotte Moore: AD, CW, CD. Graphic design: Irving & Co.)
The new, streamlined Rummo website. Creative direction and text: Charlotte Moore.
Look & feel, text for Instagram. Photography of the above Ilaria di Emidio.
Creative direction of recipe videos. Video: Laura Ascari.
Art direction and text for IG Stories that blend storytelling and product.
Promotion of the new website on Instagram.
From the archive:
Proposal to drive trial, in keeping with Italian piazza- and marketplace-centric lifestyle.
In-store support. "In-Stock" plaque, The Rummo Times with featured recipes.
Proposed app including recipe finder, inspiration, preparation instructions, pasta-cooking timer.