Pasta Rummo
The development of the Rummo (premium Italian pasta) brand across all platforms: a winning voice, position, look & feel in a crowded market. (Charlotte Moore: AD, CW, CD. Graphic design: Irving & Co.)
Rummo Pasta :60. Creative direction, art direction, copy. Director: Roberto Badò.
“My grandfather used to say: “Time is the most precious ingredient.” We accuse it of flying, when we’re the ones always running. But good things take time. That’s why we follow our method, Lenta Lavorazione, every day, giving time to what we love: Pasta. My grandfather was right. When it comes to the things that matter, there are no shortcuts.”
The annual printed version of The Rummo Times, a newspaper of all things Rummo.
Rummo social media is an unedited portal into the Italian way of life.
Art direction and text for IG Stories that blend storytelling and product.
From the archive:
Proposal to drive trial, in keeping with Italian piazza- and marketplace-centric lifestyle.
In-store support. "In-Stock" plaque, The Rummo Times with featured recipes.
Proposed app including recipe finder, inspiration, preparation instructions, pasta-cooking timer.