Pasta Rummo

Launch campaign for Italian pasta maker, Rummo. At the center of the campaign is their trademark method, Lenta Lavorazione, a slow process for making a high-quality product.  (My role:  AD, CW, CD. Design: Irving & Co.)

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Promotional piatti fondi.

Promotional piatti fondi.



Proposal to drive trial, in keeping with Italian piazza- and marketplace-centric lifestyle.

Proposal to drive trial, in keeping with Italian piazza- and marketplace-centric lifestyle.


In-store support. "In-Stock" plaque, The Rummo Times with featured recipes.

In-store support. "In-Stock" plaque, The Rummo Times with featured recipes.


Initial web proposals.

Initial web proposals.

Proposed app including recipe finder, inspiration, preparation instructions, pasta-cooking timer.

Proposed app including recipe finder, inspiration, preparation instructions, pasta-cooking timer.

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