Pasta Rummo

Various projects for the Italian pasta maker. At the center of the campaign is their trademark method for making a high-quality pasta, Lenta Lavorazione.  (Charlotte Moore:  AD, CW, CD. Design of print ads: Irving & Co.)

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 The Rummo story through tailor-made Instagram posts beginning in June 2018.

The Rummo story through tailor-made Instagram posts beginning in June 2018.



 Proposal to drive trial, in keeping with Italian piazza- and marketplace-centric lifestyle.

Proposal to drive trial, in keeping with Italian piazza- and marketplace-centric lifestyle.


 In-store support. "In-Stock" plaque,  The Rummo Times  with featured recipes.

In-store support. "In-Stock" plaque, The Rummo Times with featured recipes.


 Initial web proposals.

Initial web proposals.

 Proposed app including recipe finder, inspiration, preparation instructions, pasta-cooking timer.

Proposed app including recipe finder, inspiration, preparation instructions, pasta-cooking timer.

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